Social Media Strategy & Content Design

Your social media
should be working
harder than you are

We build content strategies that earn real engagement — not just fill a feed.

See Our Services
Our Data-Driven Approach

We don't follow
trends. We read the
data that predicts them

01

We build for the metrics that move the algorithm

Likes are vanity. Saves, shares, watch time, and comment depth are what platforms use to decide who sees your content next. We build for those.

02

Every format has a growth window. We find it early.

Every format peaks, then saturates. We track where each one sits on that curve and get your brand into the growth window before it closes.

03

Analytics are a map, not a report card

A spike in saves means expand that style. A drop in reach means something shifted — time to test. We track in real time, so by the monthly review we already know what's next.

Services Overview

Three packages.
Built around outcomes,
not deliverable counts

Starter

Presence Package

For businesses wanting to maintain a consistent, professional social presence without the overhead of managing it themselves.

  • ✓ Monthly content calendar
  • ✓ Static graphics & captions
  • ✓ 2 platforms
  • ✓ Monthly performance report
Get in touch for pricing →
Premium

Full Service

For brands serious about social as a growth channel. Full content creation, strategy, and LinkedIn management.

  • ✓ Everything in Growth
  • ✓ LinkedIn content
  • ✓ All platforms
  • ✓ Weekly strategy & reporting
Get in touch for pricing →
Get Package Details
What We Create

Not just posts.
Platform-specific content that earns
its place

Every platform has its own algorithm, its own audience, and its own winning format. We don't cross-post — we adapt.

Your reach engine. Cut differently for each platform — faster hooks on TikTok, stronger captions on Instagram, native audio throughout. Same shoot, different intention.

The highest-save format on Instagram. We design carousels that stop the scroll on slide one and earn the swipe through to the end — because that's what the algorithm rewards.

On-brand, scroll-stopping visuals for announcements, quotes, promotions, and evergreen content. Designed to look cohesive in your grid and strong in isolation.

The place to stay top of mind with your existing audience. Polls, behind-the-scenes, countdowns — content that converts followers into clients.

Written content and graphics designed for the LinkedIn algorithm. Thought leadership, company culture, and case studies that build authority in your sector.

Our Work

The proof is in the feed

Every piece we create has a job to do — drive reach, earn saves, start conversations, or bring someone one step closer to getting in touch. Here's a look at what we've been building.

@the.maas.clinic content
@awakenblueprint
@prowlcreative content
@the.maas.clinic
@the.maas.clinic content
@gingkomock
@prowlcreative content
@gingkomock
@the.maas.clinic content
@opportunistmock
@the.maas.clinic content
@the.maas.clinic
@prowlcreative content
@awakenblueprint
@prowlcreative content
@opportunistmock
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About Me

Hi, I'm Phoebe Maas.

📍 Surrey & Hampshire 🌴 From Barbados 🌿 Lives on a Farm

I'm a social media strategist and content designer based between Godalming, Surrey and Petersfield, Hampshire. I started Prowl Creative because I kept seeing the same problem: brilliant local businesses with something real to say, but no consistent or strategic presence online.

I don't believe in posting for the sake of it — I believe in content that has a reason to exist, and a platform that's ready to amplify it. I work with businesses across Surrey and Hampshire — and further afield when the right project comes along.

Work With Me
What Clients Say
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua."
— Client Name, Company
The Process

A simple, clear process from day one

No forms, no boxes to tick. Just an honest conversation about your business and where you want it to go.

01
Step 01

Discovery

We start with a proper conversation: your business, your goals, where your social media is now, and where you want it to be.

02
Step 02

Strategy

I build your content strategy — platforms, formats, posting cadence, and the angles that will work for your audience.

03
Step 03

Creation

Content gets made. Videos, graphics, captions — all adapted for each platform rather than copy-pasted across them.

04
Step 04

Publish & Monitor

We schedule and publish, then track performance in real time — not just at the end of the month.

05
Step 05

Optimise

Monthly review to refine what's working and drop what isn't. The strategy evolves as your audience does.

Get In Touch

Ready to stop posting and start growing?

Let's talk about what's right for your business — no pressure, no jargon, no commitment until you're sure.

Start the Conversation